Galaxy S2 Rival Motorola Atrix Advert Banned in Europe

August 26, 2011 / Sally Hunt, Home Devices Expert

Motorola have been banned from making the claim that their Atrix phone is nothing less than the ‘world’s most powerful Smartphone’ which has seen a current ad for the device being taken down. A new ruling from the Advertising Standards Authority has dubbed the advert in question wholly misleading, following two complaints from users of Samsung products.

Galaxy S2 Rival Motorola Atrix Advert Banned in Europe

The Atrix itself is powered by a 1GHz dual-core processor, while Samsung’s legendary Galaxy S2 features a dual-core 1.2GHz chipset. Needless to say, it was therefore ruled as entirely inaccurate to claim the Atrix as the most powerful in the world.

Motorola are said to have defended their claims by stating that although the processor itself may be faster in the S2, the device does not operate in the same way as the Atrix and therefore the two cannot be compared by this detail alone.

They went on to reiterate that at no time did the campaign ever claim the processor was faster, but instead referred to the overall performance of the device.

Advertising watchdogs and those in charge of the ruling decided that regardless of the intention of the advert or the arguments of Motorola, the statement would confuse customers and therefore it would not be allowed to run again.

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