Transcontinental Jump of US Real Estate Firm

April 14, 2011 / Russell Legato, Residential Property Analyst

As a US commercial real estate company, Transwestern Investment Company, moved locally to New York to provide investment offerings and coast-to-coast service for its investors and clients, US real estate provider, Century 21, on the other hand, will move globally to Great Britain to capture its mid-housing market.

Transcontinental Jump of US Real Estate Firm

Century 21 UK chief executive Stuart White have set high aspirations for the firm’s operations in UK and is aiming to capture the middle segment of real estate market, rather than the high-end prestige homes.

In connection with the plan, the real estate firm appointed a new marketing director, Payam Azadi, who impressed White with his marketing expertise and industry knowledge and ability to handle the financial market well through good and bad times.

For White, Azadi’s addition to their team is a big leap towards realising the lofty ambitions of their real estate company as he will be guiding them in molding sales and marketing strategies. He is looking forward to conduct business with him.

Azadi will be responsible for coordinating Century 21’s franchise proposition to the wider UK audience and for taking responsibility of the real estate groups’ partnership initiatives.

He believes that the company’s franchise proposition is a very strong one and can help businesses add extra income in lots of different ways. He also thinks that owning a real estate agency with Century 21 will give serious business-minded individuals a longer-term business strategy and will enable them to reap substantial rewards.

As of today, the biggest challenges of the real estate company in the market are lead generation and client retention.

Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a corporate provider of real estate and relocation services across the globe. It is the parent company of Cartus, which in turn owns the Home Sale Network in the UK.

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