Panasonic, Samsung, Sony, X6D in Talks Over Developing 3D Glasses

August 12, 2011 / Russell Legato, Residential Property Analyst

Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) will be developing a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”

Panasonic, Samsung, Sony, X6D in Talks Over Developing 3D Glasses

The deal between Panasonic and three other electronics companies came as the firm and the government of Singapore are currently on their toward the creation of Asia’s first public-housing test bed for technology intended to provide energy solutions and link to a smart grid.

The agreement binds the electronics companies to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, which includes RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

The standardization will also include several types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols developed by Panasonic and XPAND 3D, to the proprietary protocols of Samsung and Sony, respectively.

The protocols jointly developed by Panasonic and XPAND were announced in March 2011, with support coming from Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Consumer Electronics Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.

The electronics companies intend to release the license of the newly announced Full HD 3D Glasses Initiative in September 2011, at which time the development of new standardisation-applied active 3D glasses will begin. Universal glasses with the new IR / RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.

Glasses utilizing 3D active technology enables full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement, owing to Bluetooth technology.

“Panasonic has been working to standardise 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today’s latest collaboration will incorporate our previous concept into these new standardisation efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation.

Jurack Chae, vice president, R&D Team, Visual Display Business of Samsung Electronics, said: “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market.”

Chae quoted the NPD Group as stating that Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative “will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available.”

“Through this alliance, we all look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.

The Bluetooth SIG supports the industry’s move to standardize on Bluetooth technology in 3D glasses.

“These market leaders are coming together to make the 3D experience better for the consumer. It makes perfect sense that Bluetooth technology would be a vital component of that solution, both for its mass market ubiquity and the freedom and convenience it provides,” said Michael Foley, executive director of Bluetooth SIG.

“And while today’s news is exciting, this is just the beginning—Bluetooth technology in the living room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room—the TV.”

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