WindMade, a non- profit organization is developing a consumer label focused on wind energy companies and wind energy products. WindMade is supported by Vestas Wind Systems— a Danish manufacturer, seller, installer, and servicer of wind turbines, LEGO group— known manufacturer of Lego-toys, UN Global Compact— a UN initiative that promotes sustainability and energy.
The Global Wind Energy Council— international forum for the wind power industry, which is uniting the wind sector with its representative associations, and WWF— an organization in wildlife conservation and endangered species also support WindMade in developing wind energy label.
PricewaterhouseCoopers will act as WindMade’s official verification partner in developing the wind energy label, while Bloomberg will also be the organization’s official data supplier.
This recent green initiative in developing a wind energy label by the organization will answer consumer’s demand for sustainable green products and energy.
Steve Sawyer, general secretary from Global Wind Energy Council now acts as WindMade’s short- term chief executive officer.
WindMade is planning to integrate important and well- known wind energy companies as members of the organization, which allows them to incorporate its label in their affiliates and products.
Potential members who want to join in the organization needs to undergo a certification process to authenticate their equipments.
New additional information regarding WindMade’s proposal, agreement and benefits was introduced on January 28, 2011, Friday, at the World Economic Forum in Davos, Switzerland. The said event attracted several wind energy companies and organizations interested in wind products.
WindMade is arranging a public discussion regarding the proposed certification on developing wind energy label’s standards on March 2011.