First Cable TV Extension to iPhone, iPod by Cablevision

August 10, 2011 / Russell Legato, Residential Property Analyst

After launching the Optimum App for iPad, media and telecommunications company Cablevision has become the first to extend full cable television service to in-Home iPhone and iPod touch devices.

First Cable TV Extension to iPhone, iPod by Cablevision

Cablevision customers can now experience more than 300 channels of live television, thousands of titles of video on demand, in addition to DVR management, interactive guide information and search, and other features on iPad, iPhone and iPod touch that include remote control functionality for TVs in the home.

The announcement came as Cablevision is hunkering down from the loss of more subscribers, along with satellite provider DISH Network Corp., compared with the results in the second quarter due to poor economic outlook. Cablevision posted a 13 percent decline in shares while Dish’s was down 0.9 percent.

The new Optimum App for iPhone and iPod touch delivers the full cable television experience on these devices in the home, extending the functionality that started in April with the Optimum App for iPad.

Cablevision was the first company to offer its full cable television extension service on an iPad in the home and now becomes the first to extend this functionality to the iPhone and iPod touch.

Customers who have already downloaded the earlier version of the Optimum App for iPhone and iPod touch may upgrade to the new and full-featured version. In just four months, Optimum App for iPad had been downloaded more than 200,000 times.

“Our new Optimum App for iPhone and iPod touch extends Cablevision’s leadership in offering our full cable television service on new devices, functioning as televisions in the home,” said John Trierweiler, Cablevision’s executive vice president of product management.

“We are also pleased to maximize the value of our Optimum App as a navigation and programming discovery tool by incorporating controls for home TVs as well.

“The introduction of this remote control functionality will make it even easier for our customers to locate and view all of the content they already receive as part of their television subscription, whether they want to watch on conventional TVs or these Apple devices.”

Cablevision uses its secure and proprietary cable television network to deliver cable programming to customers for viewing on its Optimum App, and content is not delivered over the Internet. Customers do not need to have Internet access to use the Optimum App.

The Optimum App turns these display devices into additional televisions in the home, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service.

Cablevision has the right to distribute programming over its cable system to in-home iPhones, iPods, iPads and other devices functioning as televisions under its existing distribution agreements with programming providers.

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